(一)职业的老练度不断提高,竞赛日趋剧烈。相对于其它工业揉捏型材制品而言,因为铝门窗幕墙的标准较为固定,而且精度和强度的要求不是特别高,铝揉捏型材厂的加工技能已经相当老练,商品的差异性逐渐缩小,导致竞赛异常剧烈。从近两年铝型材厂的产能看,设备的总体闲置率都在40%~50%左右。
(1) the degree of professional sophistication is increasing, and the competition is becoming increasingly fierce. Compared with other industrial kneading profile products, because the aluminum curtain wall windows standards are fixed, and the precision and strength requirements are not particularly high, processing skills of aluminum profile factory is already quite sophisticated kneading, differentiated products gradually reduced, resulting in fierce competition. From the past two years, aluminum factory capacity, total idle equipment rate of 40% ~ 50%.
(二)因为铝门窗幕墙商品的体积大、商品形成的过程长的特征,加上运输成本、关税的影响,铝门窗幕墙商场根本属于地域性商场,国内公司的经营和商品有90%以上是以国内商场为导向,国际商场将变成今后开展的空间。
(two) because the characteristics of the process of aluminium windows and goods volume, commodity form long, plus transportation costs, the impact of tariff, aluminum curtain wall windows basic belongs to regional shopping malls, domestic companies and products is more than 90% in domestic market oriented, the international market will become the future development of space.
(三)从工业链的具体情况可以看出,铝合金门窗幕墙工业的上中下流的关联性较为单纯,工业的兴衰完全依赖于修建业,其商场经营的风险根本上集中在专一的下流工业。由此可见,国内厂商在修建业建立广泛的商场营销通道最为重要。另外,铝工业(铝型材、铝板)、玻璃工业的开展会直接制约制作成本。因而整个生产经营风险相当集中。
(three) from the specific circumstances of the industrial chain, we can see that the correlation between the upper and middle industries of aluminum alloy doors and windows is relatively simple. The rise and fall of industry depend entirely on the construction industry. The risk of shopping malls is basically concentrated in the exclusive low industry. Therefore, it is most important for domestic manufacturers to establish a wide marketing channel in the repair and construction industry. In addition, the aluminum industry (aluminum, aluminum plate), glass industry will directly restrict the production cost. Therefore, the risk of the whole production and operation is rather concentrated.
(四)商品开展限制相对较少。从金属制品工业看,铝门窗幕墙属于最终的消费品,不像商品的零件或配件,由客户来定标准;铝门窗幕墙公司只需知道消费者生活品质的潜在需要,就可以对于铝门窗幕墙的结构、配件或制作进行研究开发,从而可以创造出许多的改良形式或新型的铝门窗幕墙。因而商品和技能的创新在铝门窗幕墙领域有很大的空间,同时也是竞赛的焦点。
(four) there are relatively few restrictions on the development of commodities. From the metal products industry, aluminum curtain wall windows belonging to the final consumer goods, unlike commodity parts or accessories, by the customer to set standards; aluminum windows and curtain wall companies only need to know the potential need for quality of life of consumers, can for aluminum door and window curtain wall structure, fittings or production research and development, which can create a lot of new or modified form of aluminum door and window curtain wall. Therefore, the innovation of goods and skills has a lot of space in the field of aluminum door and window curtain wall, and it is also the focus of the competition.
(五)国外铝合金门窗幕墙厂商很早就加入了竞赛。因为铝型材的揉捏工业很早就加入了国际商场的竞赛,同时规范化的幕墙也是由国外引入的,近年我国修建业的蓬勃开展,国外许多业界的强手都纷纷进入中国商场,使国内的商场更加老练,给整个工业带来了新的技能和管理模式,这对商场的进一步完善是十分有益的。
(five) foreign aluminum alloy door and window curtain wall manufacturers have joined the competition very early. Because the aluminum industry kneading soon joined the international market competition, and the standardization of the curtain wall is introduced from abroad in recent years, China's construction industry flourished, many foreign competitors have entered the industry China shopping malls, make domestic shopping malls more sophisticated, bring new skills and management mode for the whole in this industry, to further improve the market is very useful.
(六)同职业竞赛严重,垫资惊人,应收款大,连累开展。尽管修建部门千叮万嘱,不许垫资,不许拖欠,但因为商场竞赛严格,融资体系不健全,公司的实力相对小,只能“明知山有虎,偏上虎山行”,公司的开展受到连累。成功的融资,可以相对提高公司的商场竞赛力。另外,商场的无序竞赛也相当剧烈,使整个工业管理水平得不到提高。
(six) with serious occupation competition underwritten alarming, receivables, carry out. Although the Construction Department of mine, not in arrears, but not aroused, because of market competition, the financing system is not perfect, the strength of the company is relatively small, only knowing that mountain tiger, partial Hushan "the development of the company, has been hurt. Successful financing can improve the competitive power of the company's shopping malls relatively. In addition, the disordered competition in the shopping mall is also very intense, making the whole industrial management level not improved.
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